Graphic design is the art and practice of creating visual content to communicate information and ideas to an audience. It involves the use of typography, imagery, color, and layout to create visually appealing designs that effectively convey a message. Graphic design can be used in a variety of mediums, such as print (books, brochures, posters, etc.), digital (websites, apps, social media, etc.) and environmental designs (exhibition, Signage). Graphic designers may use a variety of design software, such as Adobe Illustrator and Photoshop, to create their designs.